A few days ago I read an article about those in a World full of Kardashians memes and what is wrong with them. I agree with most points but I felt like those points don’t defend the Kardashians, on the contrary, they just underline what is wrong with the World being full of Kardashians.

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In this day and age it’s really easy to follow other people’s lives. Everyone has at least one or two social media accounts, follows other people, wants to know how others live. But what we somehow often forget is the fact that even if we watch a reality show about a family’s life, the content is carefully curated, footage is cut and edited, social media posts are well thought through and only show a certain aspect of one’s life. We usually choose to share the ups but not the downs and we see the glitz and the glam but not the rest.

These memes were born after we had the perfect Kardashian-Jenner lifestyle showed down our throats. I basically can not get through a day without seeing at least 2-3 articles about them on Facebook. And I don’t follow any of them. I totally believe in free will and freedom of speech, everyone should be able to live their lives as the choose to. But once you choose to live it in the public you accept that you will be criticised. It’s not necessarily a “haters gonna hate” situation either. I’m all for “living the good life” and sharing it. What I’m not a fan of is what they represent. The standards they create. And what they try to sell as normal.

When these memes appeared they compared the Kardashians to women who actually achieved something, other than sell their own lives. It all started with Princess Diana then it continued with Audrey Hepburn, Marilyn Monroe etc. You get the idea: women who were beautiful but also achieved a lot in their lives.

The argument is that we compare women to each other and we put someone down to praise someone else. I don’t think anyone is put down here. Values and various other things are compared. Over the years I experienced first hand how women are often considered to be nothing more than eye candy. Now I’m not a typical girly girl. So for me Princess Diana, who had short hair and although was often wearing gowns and dresses was also seen wearing comfortable, everyday clothes, you’d wear to go to the shop down the road. You can’t really say the same about Kim Kardashian for example. She recently started posting on social media again and she shared pictures of herself and her family, in their home. Playing with her children. Playing with her children, at home, in high heels. Now, let’s be realistic: that’s not realistic. This again shows that all the content that they publish is well curated and fabricated. This also adds to the eye candy stereotype. Women should have long, shiny hair, always have their make up on fleek and wear high heels all the time. Again, everybody is free to do whatever they want, but when you live your life in the public eye and choose to try and become a role model you’ll inevitably get some criticism. I’m not against high heels. I’m against the concept that women should wear them all the time. I’m not against make up, I’m against the idea that doing your make up is one of the most important things before you leave the house in the morning. I’m basically against the idea that there are some classic beauty standards everyone should follow. And this is what the Kardashians advertise. There are far more important things, far bigger achievements than having you 20 bottles of hairsprays perfectly organised in plastic storage containers. What I’m against is this being considered the norm, they becoming role models and idolised. If we talk about misogyny and how women are always categorised it’s important that we, the women in question, are careful about who we and what ideas we endorse. I’m not saying beauty and style are not important. I’m saying that having a good education, being open minded and well read is more important than learning how to wear high heels all day every day.

The World is literally full of Kardashians, especially the World of social media and we tend to forget that there are women out there who mastered being classy and stylish while getting a good education, building a respectable carrier and living their lives.

Not everyone can become an Amal Clooney or an Emma Watson or a J.K. Rowling, but everyone could at least try. These are the women who have an opinion and are not afraid to share it. Who contribute to society while they have their eye brows on fleek and their make up is on point. But they are also not afraid to “be real” and be somewhat relatable. They don’t set unrealistic standards. They are also present. They are up to date with current events and they have in important input and they do try to share knowledge and to have a positive impact. They are also women who are not afraid to work hard and share it.

I agree, no one should be put down but I don’t agree with the statement that we shouldn’t compare different role models, famous people and influencers to each other. I don’t agree with someone selling an idea, a fabricated, artificial reality and live off it. I don’t agree with it because it’s damaging and it sets unrealistic standards and sends out the wrong message in a World where ignorance is already bliss and education is uncool. We could do so much better than this…

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